#56S&P 500 rank

INTU — Intuit Inc.

2-yr score: 65.1/100 (Next 20%)Technology
$335.61+0.10%
Description

Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in four segments: Global Business Solutions, Consumer, Credit Karma, and ProTax.

Score breakdownLatest quarter65.5 · Good
Growth
69.0
Quality / Profitability
64.7
Financial health
83.1
Ratio screener
61.6
Track record: 2-yr avg 65.1 (Good, 8 quarters ≈ 2 yrs) · long-term avg 64.2 (Good, 40 quarters ≈ 10 yrs) · next earnings Nov 19, 2026 (in 28 days)
Valuation context (informational only — not part of the score)
Cheap vs. its own history
Entry timing (informational only — not part of the score)
Neutral
Live market dataPrice updated Oct 21, 4:25 PM ET
P/E (TTM)
20.3
Yield
1.76%
RSI (14)
65.3
vs SMA20
+12.28%
vs SMA50
+4.55%
vs SMA200
-9.48%
Analyst target
$367
+9.4%
16 analysts
AI theoretical price
$391
+16.5%
as of 2026-09-13

Price chart & technical analysis

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AI deep-dive analysisAnalysis as of 2026-09-13 - price/technical figures below reflect that date, not live market data

As of 2026-09-13, INTU traded at $321.57 (+2.81% on the day) with an $87.96B market cap, roughly 54% below its 52-week high of $705.08 and 27% above its 52-week low of $252.84, following the 2026-08-25 FY26 print and FY27 guidance reset. Trailing P/E was 19.45x versus a 5-year average of 51.65x, and forward P/E was roughly 13-14x.

AI sentimentBearish

Sentiment broke on 2026-08-25: Intuit beat on Q4 FY26 (revenue +14% YoY to $4.35B, non-GAAP EPS $4.03) but guided FY27 revenue to $23.28-23.51B (9-10% growth, down from 14%) and adjusted EPS to $22.88-23.12, both below consensus, and the stock fell more than 10% on the print. Management also conceded on the call that price is now the primary driver of TurboTax churn and announced a deliberate pivot from monetization toward customer acquisition (QuickBooks Lite, lower tax price points). Wall Street re-rated hard: JPMorgan downgraded to Neutral and cut its target from $605 to $331, Goldman Sachs stayed Sell with a $304 target, Truist cut to $300, and Barclays trimmed from $443 to $408. The 3-year Global Business Solutions CAGR framework was cut to 10-15% from 15-20%. As of 2026-09-13 the shares sat 23.54% below their 200-day SMA and -26.91% over six months, despite a +16.2% three-month bounce.

Quarterly trend

The trailing record is stable-to-accelerating, and it is the forward guide that inflects. Revenue: Q1 FY26 $3.885B (+18.3% YoY), Q2 FY26 $4.651B (+17.4%), Q3 FY26 $8.558B (+10.4%, lapping the huge April tax quarter), Q4 FY26 $4.354B (+13.6%) - roughly 14% FY26 growth on $21.45B, up from $18.83B in FY25. Margins actually expanded in three of four quarters: operating margin was 13.7% in Q1 FY26 vs 8.3% a year earlier, 18.4% in Q2 vs 15.0%, 10.9% in Q4 vs 8.9%, with only Q3 slipping to 47.0% from 48.0%. Free cash flow was $8.617B in FY26 versus $6.083B in FY25 (helped by a very weak $356M Q4 FY25 comp), a 40% FCF margin. Diluted EPS: Q4 $1.34 vs $1.35 (flat), Q3 $11.09 vs $10.02, Q2 $2.47 vs $1.67, Q1 $1.59 vs $0.70. The accruals ratio of -2.63% (as of 2026-07-31) confirms earnings are backed by cash, not accounting. The key point: none of this trailing strength captures the FY27 deceleration management just Guided to (9-10% revenue, ~7-8% non-GAAP EPS growth), nor the deliberate margin give-up embedded in the 'J-curve' acquisition strategy. This is a forward-looking reset layered on top of a genuinely healthy trailing business - not a cyclical trough about to snap back.

Valuation assessment

As of 2026-09-13, INTU screened cheap on essentially every multiple: P/E TTM 19.45x versus a 5-year average of 51.65x, P/S 4.10x versus a 5-year average of 9.35x, PEG 0.996, EV/EBITDA 13.24x, and market cap/FY26 FCF of about 10.2x ($87.96B / $8.617B). Forward P/E is roughly 13.4x on consensus FY27 EPS of $24.042 and roughly 14.0x on the midpoint of management's lowered guidance of $23.00. That is a 60-70% discount to the company's own historical multiple and well below the software sector. Some discount is deserved - the growth rate is being cut almost in half and the competitive/pricing question around AI is real - but a business with 81.3% gross margin, 27.4% operating margin, 24% ROE, 16% ROIC and a 40% FCF margin trading at 10x free cash flow is priced for something close to structural damage. Cheap versus its own history, and cheap in absolute terms.

Price vs. earnings playbook

At $321.57 the stock is capitalizing roughly a mid-single-digit perpetual earnings growth rate, while guidance implies ~7-8% non-GAAP EPS growth in FY27 off a 9-10% revenue base - so the market is either (a) discounting further cuts to FY27/FY28 estimates, or (b) applying a permanently lower multiple to reflect AI disintermediation risk in TurboTax and basic bookkeeping. Both are live. The bull case is that the pricing reset is a J-curve: ARPU falls first, units re-accelerate, and FY28 estimates get revised up against a 14x multiple - that is the setup where the stock doubles. The bear case is that the lost units never come back at the old price, the GBS framework keeps sliding, and 13-14x forward turns out to be the new normal multiple rather than a trough multiple. The tell is the Q1 FY27 print (expected mid-November 2026) and the FY27 tax season: watch unit growth and ARPU disclosed separately, not blended revenue. If units grow double digits while ARPU declines modestly, the estimates are too low; if revenue misses the already-lowered bar, the multiple has further to compress.

Technical picture

As of 2026-09-13, RSI(14) was 43.75 - neutral, neither oversold nor overbought, even after a ~50% drawdown, which tells you the selling has been orderly rather than capitulative. Price was -6.71% versus the 20-day SMA, +0.56% versus the 50-day SMA, and -23.54% versus the 200-day SMA. Returns: +16.2% over three months, -3.93% over one month, -3.35% over one week, -26.91% over six months. Read: a base is forming above the 50-day after the August guidance shock, but the primary trend is still down until the 200-day is reclaimed. Entry-timing implication: this is a 'scale in patiently' chart, not a 'back up the truck on capitulation' chart - there has been no washed-out RSI reading to signal a durable low. All levels cited are as of 2026-09-13 and will be stale well before this note is read.

Macro factors
  • AI disruption anxiety: generative AI tools could compress pricing power or displace do-it-yourself tax prep and basic small-business bookkeeping, which is the single biggest driver of the multiple compression. Intuit's OpenAI partnership and 'AI-driven expert platform' positioning are the counterargument, but near-term margin compression is the cost.
  • Consumer health and price sensitivity: inflationary pressure on middle- and lower-income households is driving elevated churn in TurboTax and Credit Karma, forcing Intuit to trade ARPU for volume - a macro-driven demand problem, not just a product one.
  • Interest rates and duration: at 19x trailing and 13-14x forward earnings with a 1.76% dividend yield, INTU is far less rate-sensitive than it was at 51x, but a high-multiple software derating regime still drags on the whole sector and on any re-rating case.
  • Software sector rotation: capital continues to favor cash-generative, reasonably priced software over long-duration growth names; INTU now screens into value-style portfolios, which brings a different, slower buyer base with different return expectations.
  • Tax policy and filing volume: any expansion of government-run free filing or IRS Direct File-style programs is a structural headwind for the Consumer segment, while filing volume and complexity remain the baseline demand driver.
Key catalysts
  • Annual Investor Day on 2026-09-17 - the first real platform for management to detail the AI roadmap, margin guardrails, and how the lowered FY27 framework actually gets executed. It can move the stock either way.
  • Q1 FY27 earnings, expected mid-November 2026 - the first hard test of whether lower entry pricing (QuickBooks Lite, adjusted tax pricing) is stabilizing units. This is the single most important data point for the next six months.
  • FY27 tax season (January-April 2027) - the largest revenue and FCF quarter; the ARPU-versus-unit trade-off will show up in full here, and it will determine whether FY27/FY28 estimates are too high or too low.
  • Continued analyst repositioning - with price targets spread from $290 to $633 and 5 Sell ratings, estimate revisions and target changes remain a near-term volatility source in both directions.
  • QuickBooks and Mailchimp monetization plus the OpenAI partnership - any concrete agentic-AI product with attach-rate or pricing evidence would be the strongest argument against the disintermediation thesis.
Key risks
  • Structural competitive risk: if generative AI does to TurboTax and basic QuickBooks what it has threatened elsewhere, pricing power erodes permanently and the 5-year average 51.65x P/E anchor is not a recovery target but a historical artifact. Management's own admission that price now drives TurboTax churn is the first real evidence.
  • Execution risk in the pricing reset: management is deliberately sacrificing ARPU for volume. If unit growth does not inflect, both revenue and margin break at once, and FY27's $23.28-23.51B revenue / $22.88-23.12 EPS guidance gets cut again.
  • Multiple compression persistence: even if results stabilize, the stock can keep a 12-14x forward multiple indefinitely if the market reclassifies INTU as a mature single-digit grower rather than a compounder.
  • Consumer credit and small-business formation: deterioration in Credit Karma's end market or a slowdown in small-business formation hits the Global Business Solutions and Credit Karma segments directly.
  • Estimate uncertainty: the FMP consensus FY27 EPS of $24.042 sits above management's guided $22.88-23.12, suggesting stale estimates; further downward revisions are a live risk to the forward P/E math that makes the stock look cheap.
Investment thesis

This is a genuinely good business trading at a genuinely cheap price for a genuinely uncertain reason. On trailing evidence - 14% FY26 revenue growth, 81% gross margin, 27% operating margin, 16% ROIC, $8.6B of free cash flow against an $88B market cap (10.2x FCF) - the stock is mispriced. On forward evidence - FY27 revenue growth guided to 9-10% from 14%, a GBS three-year CAGR framework cut to 10-15%, and management explicitly conceding price-driven churn - the discount is partly earned and this is not a cyclical trough about to snap back; it is a competitive and pricing reset with a genuinely open outcome. The risk/reward favors owning it at $321.57, but as a patient, position-sized holding measured in years, not quarters, with the Q1 FY27 print in mid-November 2026 as the point where the thesis either starts working or needs to be abandoned. This is analysis, not personalized advice.

AI theoretical price methodology

Applied a 17x forward multiple to FY27E non-GAAP EPS of $23.00 (the midpoint of management's 2026-08-25 guidance of $22.88-$23.12) = $391, cross-checked against roughly 12x FY27E free cash flow per share (~$32-34, based on FY26 FCF of $8.617B over ~273.5M shares growing high-single-digits), which implies $384-$408. The 17x multiple sits far below the 5-year average P/E of 51.65x and typical software-sector multiples, but above the current ~14x forward multiple, and is a deliberate compromise for a ~10% grower with 81% gross margins and a 40% FCF margin that carries real pricing-power and AI-disruption uncertainty.

AI lean: BullishConfidence: Medium
AI review of the deterministic score
Agree

Independent read first: the underlying business genuinely is high quality - 81.3% gross margin, 27.4% operating margin, 24% ROE, 16% ROIC, negative accruals (-2.63%), $8.617B of FY26 FCF against $87.96B of market cap - so a score in the mid-60s and a 'Good Fundamentals' band is defensible on the evidence in front of it. Where I would push back is that the score is 100% backward-looking and it does not know that on 2026-08-25 management told the market FY27 revenue growth decelerates to 9-10%, cut the GBS three-year CAGR framework to 10-15% from 15-20%, and flagged deliberate near-term margin give-up from the customer-acquisition pivot. Feeding that in, I would score growth closer to the mid-50s rather than 69, but because growth carries only a 45% weight inside a 50/50 composite blend, the net effect on the overall score is only about 5-8 points - roughly 58-61 instead of 65.5. That still lands squarely in the Good Fundamentals band, so I agree with the score's central read rather than downgrading it; this is not a case where a cyclical trough is being mistaken for structural decline (Intuit is not commodity-cyclical, and FY26 growth was still 14%), nor a case where the formula is overstating a deteriorating business. Two things the score cannot see and that I would flag as the real swing factors: the AI disintermediation question in TurboTax/QuickBooks, and whether the pricing reset is a J-curve or a permanent ARPU haircut. Neither is knowable today, which is why the score is roughly right and the forward outcome is not.

AI-generated analysis for informational purposes only, not financial advice.